Mult-parnter project that combined locations for added messaging and amplification
At the height of the BLM movement, we created a multi-city road trip itinerary highlighting key civil rights sites and lesser known locations throughout the country. Working with 4 different tourism boards to assemble a story outline and distribution network, we were able to tie each destination into the ongoing social conversation in a organic and active way.
In addition to the overall story, each partner received additional evergreen photos for social and marketing. For these assets, campaigns and key imagery were developed independently with the destination.
