Visit Austin

A Destination Profile

What We Did

Using Longer form videos to give The City a Face

Visit Austin was looking for a way to highlight the broader scope of what visiting the city has to offer. Working from a list of preferred attractions, we conceptualized two video concepts that put a face to their city. The first video ‘Austin’ built on what the city is best known for, while following around an traveler fitting the target demographic. The second video ‘Makers of Austin’ put the audience in contact with the creators and artists that give the city its unique feel through a series of interviews and highlights of lesser known attractions.

Preproduction

Develop goal oriented content concepts and work with member organizations to align their unique assets to tell a rich, attention grabbing multi-platform story

On Site Production

On location white glove service media capture, offering ongoing client feedback while on site. Manage all aspects of production for scheduling, to permits & location sourcing

Multi-Platform Delivery

Finalize photo and video assets to match brand voice and standards. Create best practice deliverables for easy client integration and use

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